My Approach

I’m Livi Cracknell, a content operations and systems specialist with 12+ years’ experience designing scalable content and operational frameworks.

I start by understanding how content is created, managed, and delivered in practice. That includes workflows, CMS setup, content models, taxonomy, and the wider processes that support them.

In many cases, content strategy has been defined, but the structure underneath it hasn’t been fully worked through. That’s where things begin to feel slow, inconsistent, or difficult to scale.

I bring those elements together - aligning content modelling, information architecture, tagging, and processes - so everything works more clearly and holds up over time.

The focus is always the same:
make content easier to manage, systems easier to use, and operations easier to run.

My Services

Content Modelling & CMS Structure

• Design content models and information architecture that enable reuse and flexibility

• Structure CMS platforms around how content is created, managed, and delivered

• Simplify complex setups into clear, scalable systems that reduce reliance on workarounds

Taxonomy, Tagging & Organisation

• Develop taxonomy and metadata frameworks to organise content consistently

• Define tagging strategies and controlled vocabularies aligned to user and business needs

• Improve content discoverability, reuse, and management across platforms

Content Operations & Strategy

• Define content strategy, workflows, and processes that support efficient, scalable content operations

• Improve governance, roles, and ways of working across teams

• Support content audits and content migration planning to bring structure to existing content